Insights & Research
Strategic guidance, industry analysis, and practical frameworks to accelerate your business
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Topic: conversion
Showing 3 of 3 insights
Benchmark
Activation Benchmarks for B2B SaaS Trials
What percentage of trial users should activate? When? How? Based on data from 200+ B2B SaaS companies, here are the benchmarks that predict conversion.
9 min read
Founder
Product Manager
+1
Playbook
The Conversion Microcopy Playbook
Fix forms and checkout friction with precise language. Based on 500+ A/B tests, here's the exact microcopy that turns browsers into buyers.
13 min read
Operations
Product Manager
Article🔥 Popular
Conversion Triage: Fix Revenue Before Rebuild
Find and fix the 20% of friction causing 80% of the loss. Based on 300+ conversion audits, here's how to stop revenue leaks in 48 hours.
10 min read
Operations
Product Manager