Insights & Research
Strategic guidance, industry analysis, and practical frameworks to accelerate your business
Showing 8 of 8 insights
Activation Benchmarks for B2B SaaS Trials
What percentage of trial users should activate? When? How? Based on data from 200+ B2B SaaS companies, here are the benchmarks that predict conversion.
Top 7 MVP Anti-Patterns in 2025
The most common MVP mistakes we're seeing this year - and how to avoid them. Based on analysis of 150+ failed launches.
Compare Your Process to the Drexus Way
Spot 5 gaps that slow shipping and how to close them. Take our diagnostic to see how your development process stacks up against teams shipping 4x faster.
The Conversion Microcopy Playbook
Fix forms and checkout friction with precise language. Based on 500+ A/B tests, here's the exact microcopy that turns browsers into buyers.
Acceptance Criteria that Prevent Rework
Turn specs into testable slices with fewer surprises. Based on 1,000+ user stories, here's how to write acceptance criteria that developers actually thank you for.
The 4-Experiments/Month Planner
Reboot learning velocity with a cadence any team can run. This playbook shows exactly how to run 4 meaningful experiments monthly without burning out your team.
Conversion Triage: Fix Revenue Before Rebuild
Find and fix the 20% of friction causing 80% of the loss. Based on 300+ conversion audits, here's how to stop revenue leaks in 48 hours.
The MVP Scope 1-Pager We Wish We Had
Ship a credible V1 in 4–6 weeks by cutting surface area without losing the point. Based on 200+ MVP launches, here's the framework that actually works.