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Insights & Research

Strategic guidance, industry analysis, and practical frameworks to accelerate your business

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Topic: growth

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Activation Benchmarks for B2B SaaS Trials
Benchmark

Activation Benchmarks for B2B SaaS Trials

What percentage of trial users should activate? When? How? Based on data from 200+ B2B SaaS companies, here are the benchmarks that predict conversion.

9 min read
Founder
Product Manager
+1
April 16, 2024
The 4-Experiments/Month Planner
Playbook

The 4-Experiments/Month Planner

Reboot learning velocity with a cadence any team can run. This playbook shows exactly how to run 4 meaningful experiments monthly without burning out your team.

12 min read
Product Manager
Product Lead
March 27, 2024
Insights & Research | Drexus | Drexus