3x Conversion Rate in 90 Days

Systematic conversion optimization that tripled revenue without a full rebuild.

The Challenge

Our e-commerce client was losing $2M annually to cart abandonment despite heavy marketing spend. Their conversion rate was stuck at 0.8%, well below industry standards.

•67% cart abandonment rate
•Poor mobile experience (70% of traffic)
•Slow page loads (8+ seconds)
•No data-driven decision making

Our Approach

We implemented a data-driven optimization program focusing on quick wins while building long-term experimentation capabilities.

Audit & Quick Wins (Week 1-2)

✓Conversion funnel analysis
✓Performance optimization
✓Mobile UX fixes

Experimentation (Weeks 3-8)

✓A/B testing framework
✓Checkout flow optimization
✓Personalization engine

Scale & Handoff (Weeks 9-12)

✓Team training
✓Process documentation
✓Ongoing experiment roadmap

The Results

The platform achieved a 3.2x improvement in conversion rate, adding $6M in annual revenue.

Conversion Rate

2.6%

225%

Cart Abandonment

41%

39%

Page Load Time

2.1s

74%

Revenue Impact

+$6M/yr

180%

"In 90 days, Drexus delivered more impact than our previous agency did in 2 years. They didn't just optimize—they taught us how to think about optimization."

Technology Stack

frontend

Next.js

React

Tailwind CSS

analytics

Google Analytics 4

Segment

Amplitude

testing

Optimizely

Hotjar

FullStory

performance

Cloudflare

Vercel

Web Vitals

Key Outcomes

✓225% increase in conversion rate

✓Reduced cart abandonment by 39%

✓Improved Core Web Vitals scores to 'Good'

✓Built sustainable experimentation culture

Project Details

Industry: E-commerce
Timeline: 3 months
Team Size: 3-4 engineers
Services: Conversion Optimization
Performance Engineering
Analytics Setup

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