Audit & Quick Wins (Week 1-2)
- Conversion funnel analysis
- Performance optimization
- Mobile UX fixes
§ CSE · 02E-commerce · real receipts
3x Conversion Rate in 90 Days
Systematic conversion optimization that tripled revenue without a full rebuild.
§ 01 — The Challenge
What we walked into.
Our e-commerce client was losing $2M annually to cart abandonment despite heavy marketing spend. Their conversion rate was stuck at 0.8%, well below industry standards.
- 0167% cart abandonment rate!
- 02Poor mobile experience (70% of traffic)!
- 03Slow page loads (8+ seconds)!
- 04No data-driven decision making!
§ 02 — The Approach
How we shipped it.
We implemented a data-driven optimization program focusing on quick wins while building long-term experimentation capabilities.
Experimentation (Weeks 3-8)
- A/B testing framework
- Checkout flow optimization
- Personalization engine
Scale & Handoff (Weeks 9-12)
- Team training
- Process documentation
- Ongoing experiment roadmap
§ 03 — The Results
What it shipped.
The platform achieved a 3.2x improvement in conversion rate, adding $6M in annual revenue.
“In 90 days, Drexus delivered more impact than our previous agency did in 2 years. They didn't just optimize—they taught us how to think about optimization.”
Marcus J.VP of E-commerce · [REDACTED]
VERIFIED2.6%
Conversion Rate
41%
Cart Abandonment
2.1s
Page Load Time
+$6M/yr
Revenue Impact
§ 04 — Technology Stack
The stack, on the record.
frontend
Next.jsReactTailwind CSS
analytics
Google Analytics 4SegmentAmplitude
testing
OptimizelyHotjarFullStory
performance
CloudflareVercelWeb Vitals
§ 05 — Key Outcomes
Receipts, filed.
225% increase in conversion rate
Reduced cart abandonment by 39%
Improved Core Web Vitals scores to 'Good'
Built sustainable experimentation culture
WANT · YOUR · OWN · RECEIPT
Hire us. Ship the work.
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AVG RESPONSE 2H · BUSINESS HOURS · CET