3x Conversion Rate in 90 Days
Systematic conversion optimization that tripled revenue without a full rebuild.
The Challenge
Our e-commerce client was losing $2M annually to cart abandonment despite heavy marketing spend. Their conversion rate was stuck at 0.8%, well below industry standards.
- •67% cart abandonment rate
- •Poor mobile experience (70% of traffic)
- •Slow page loads (8+ seconds)
- •No data-driven decision making
Our Approach
We implemented a data-driven optimization program focusing on quick wins while building long-term experimentation capabilities.
Audit & Quick Wins (Week 1-2)
- ✓Conversion funnel analysis
- ✓Performance optimization
- ✓Mobile UX fixes
Experimentation (Weeks 3-8)
- ✓A/B testing framework
- ✓Checkout flow optimization
- ✓Personalization engine
Scale & Handoff (Weeks 9-12)
- ✓Team training
- ✓Process documentation
- ✓Ongoing experiment roadmap
The Results
The platform achieved a 3.2x improvement in conversion rate, adding $6M in annual revenue.
Conversion Rate
2.6%225%
Cart Abandonment
41%39%
Page Load Time
2.1s74%
Revenue Impact
+$6M/yr180%
"In 90 days, Drexus delivered more impact than our previous agency did in 2 years. They didn't just optimize—they taught us how to think about optimization."
Technology Stack
frontend
Next.js
React
Tailwind CSS
analytics
Google Analytics 4
Segment
Amplitude
testing
Optimizely
Hotjar
FullStory
performance
Cloudflare
Vercel
Web Vitals
Key Outcomes
✓225% increase in conversion rate
✓Reduced cart abandonment by 39%
✓Improved Core Web Vitals scores to 'Good'
✓Built sustainable experimentation culture
Project Details
- Industry
- E-commerce
- Timeline
- 3 months
- Team Size
- 3-4 engineers
- Services
- Conversion OptimizationPerformance EngineeringAnalytics Setup