A practical workshop for founders and growth leads on standing up an outbound-marketing automation that actually performs. We wire Apollo.io's lead enrichment to Claude's reasoning to a real-time scoring + sequencing layer. You leave with a deployed bot tied to your CRM, plus the Friday Receipt template that tracks pipeline impact.
A practical workshop for founders and growth leads on standing up an outbound-marketing automation that actually performs. We wire Apollo.io's lead enrichment to Claude's reasoning to a real-time scoring + sequencing layer. You leave with a deployed bot tied to your CRM, plus the Friday Receipt template that tracks pipeline impact.
For: Founders · growth · marketing
Senior AI Engineer, Drexus
Senior AI Engineer at Drexus. Has shipped 40+ production Claude integrations across SaaS, fintech, and e-commerce.
CEO, Drexus
Has run growth functions at three Series-B SaaS companies.
Coffee + intros
30 min
What 'good' looks like: the Apollo + Claude reference architecture
30 min · Murat Umutlu
Live build: enrichment, scoring, and sequence triggers
90 min · Murat Umutlu
Tying it to pipeline: the Friday Receipt for marketing bots
30 min · Sammy S.
Q&A + post-workshop Slack
30 min · Both
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